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" Strategic integrated marketing communication "


Document Type : BL
Record Number : 674505
Doc. No : b503694
Main Entry : Percy, Larry.
Title & Author : Strategic integrated marketing communication : theory and practice /\ Larry Percy.
Edition Statement : 1st ed.
Publication Statement : Amsterdam :: Butterworth-Heinemann,, 2008.
Page. NO : xiii, 308 p. :: ill. (some col.)
ISBN : 9780080878294
: 9780750679800
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : section 1. Introduction to IMC -- section 2. Components of IMC -- section 3. IMC messages -- section 4. The IMC plan.
Subject : Communication in marketing.
Subject : Strategic planning.
Added Entry : ebrary, Inc.
Cover Title : Strategic integrated marketing communications.
copyhttps://lib.clisel.com/site/catalogue/674505
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