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" From concept to consumer : "
Phil Baker.
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BL
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| Record Number
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674910
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| Doc. No
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b504099
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| Main Entry
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Baker, Phil,1943-
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| Title & Author
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From concept to consumer : : how to turn ideas into money /\ Phil Baker.
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| Publication Statement
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Upper Saddle River, N.J. :: FT Press,, c2009.
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| Series Statement
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A Stewart Emery series book.
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| Page. NO
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xvi, 175 p. :: ill., maps ;; 24 cm.
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| ISBN
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0137137478 (hbk. : alk. paper)
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: 9780137137473 (hbk. : alk. paper)
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| Notes
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Includes index.
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| Contents
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New world, new rules -- Just do it -- The basics of development -- Industrial design matters -- Why outsource? -- Selecting and working with an Asian partner -- The marketing component -- Distribution : getting your product to the customer -- Legal advice : knowing when to ignore it -- Now what?
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| Subject
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New products.
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| Subject
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Product management.
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| Dewey Classification
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658.5/75
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| LC Classification
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HF5415.153B35 2009
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