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" Contemporary marketing / "


Document Type : BL
Record Number : 676605
Doc. No : b498794
Main Entry : Kurtz, David L.
Title & Author : Contemporary marketing /\ David L. Kurtz, distinguished Professor of Marketing and R.A. and Vivian Young Chair of Business Administration University of Arkansas.
Edition Statement : 13th ed.
Publication Statement : Australia :: Thomson South-Western,, [2008]
Page. NO : liv, 664 pages :: color illustrations ;; 28 cm
ISBN : 0324536380
: : 9780324536386
Notes : "Boone & Kurtz"--Cover.
Bibliographies/Indexes : Includes bibliographical references and indexes.
Subject : Marketing.
Subject : Mercadotecnia.
Subject : Marketing.
Dewey Classification : ‭658.8‬
LC Classification : ‭HF5415‬‭.B53 2008‬
copyhttps://lib.clisel.com/site/catalogue/676605
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