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" Marketing communications : "
PR Smith & Ze Zook.
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BL
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| Record Number
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677905
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| Doc. No
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b500094
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| Main Entry
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Smith, P. R., (Paul Russell),1957-
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| Title & Author
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Marketing communications : : integrating offline and online with social media /\ PR Smith Ze Zook.
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| Edition Statement
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5th ed.
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| Publication Statement
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Philadelphia, PA :: Kogan Page,, 2011.
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| Page. NO
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xviii, 483 p. ;; 25 cm.
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| ISBN
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0749461934
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: 0749461942
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: 9780749461935
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: 9780749461942
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| Notes
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Includes index.
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| Contents
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New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
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| Subject
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Communication in marketing.
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| Dewey Classification
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658.8/02
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| LC Classification
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HF5415.123.S65 2011
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| Added Entry
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Zook, Ze.
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