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" Marketing research kit for dummies / "
by Michael R. Hyman and Jeremy J. Sierra.
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BL
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| Record Number
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678237
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| Doc. No
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b500426
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| Main Entry
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Hyman, Michael R., (Michael Richard)
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| Title & Author
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Marketing research kit for dummies /\ by Michael R. Hyman and Jeremy J. Sierra.
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| Publication Statement
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Hoboken, N.J. :: Wiley ;Chichester :: John Wiley [distributor],, c2010.
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| Series Statement
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For dummies
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| Page. NO
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xiv, 392 p. :: ill. ;; 24 cm. ++ 1 DVD-ROM (4 3/4 in.)
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| ISBN
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047052068X (pbk.)
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: 9780470520680 (pbk.)
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| Notes
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Includes index.
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| Contents
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Marketing research: learn it, live it, love it -- Surveys: a great way to research -- More methods to meet your needs -- Collecting, analyzing, and reporting your data -- The part of tens.
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| Abstract
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Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.
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| Subject
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Marketing research.
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| Dewey Classification
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658.83
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| LC Classification
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HF5415.2.H95 2010
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| Added Entry
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Sierra, Jeremy J.
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