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" Reputation management "
Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck, editors.
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BL
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| Record Number
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684120
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b506309
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| Title & Author
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Reputation management\ Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck, editors.
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| Publication Statement
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Berlin ;New York :: Springer,, c2011.
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| Series Statement
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Management for professionals
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| ISBN
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9783642192654
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Includes bibliographical references.
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| Contents
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Pt. 1. Introduction -- pt. 2. Approaching corporate reputation -- pt. 3. Measures and impacts -- pt. 4. Reputation management in practice -- pt. 5. Future trends of reputation management.
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| Abstract
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Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, prceptions and corporate reality in order to foster behavior that helps a company achieve its business goals.
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Communication in management.
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Corporate image-- Management.
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Corporations-- Public relations.
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Public relations.
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Helm, Sabrina.
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Liehr-Gobbers, Kerstin.
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Storck, Christopher.
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SpringerLink (Online service).
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