| Document Type
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BL
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| Record Number
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685248
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| Doc. No
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b507437
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| Main Entry
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Cooney, Mimika.
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| Title & Author
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Boutique baby photography : the digital photographer's guide to success in maternity and baby portraiture /\ Mimika Cooney.
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| Publication Statement
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Buffalo, NY :: Amherst Media,, c2012.
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| ISBN
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1608952592
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: 1608955699
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: 9781608952595
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: 9781608955695
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| Notes
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"Features: understanding what women (and particularly moms-to-be) want and targeting your market efforts to reach them; capitalizing on your business's strengths and rectifying your weaknesses; establishing a personal connection with your clients; customizing your maternity, newborn, and children's portraits to meet the highest standards of quality--and exceed your clients' expectations; how to become your own advertising agency; maximizing your on-line presence with tips for search engine optimization, blogging, and social networking; branding your business for a consistent message that strikes a chord with your target demographic; generating word-of-mouth with public image displays, playdate cards, press releases, referral incentives, and more; designing a luxury customer service experience to ensure clients can't wait to return"--P. [4] of cover.
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Includes bibliographical references (p. 155) and index.
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| Contents
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Introduction -- What women want -- Building your business -- Marketing 101 -- Maximizing your web site -- Marketing that works -- The operational process -- Maternity portraits -- Newborn portraits -- Portraits of toddlers and kids -- Building your love brand -- Working with charities -- Resources -- Index.
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| Subject
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Photography of infants-- Marketing.
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| Subject
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Photography of infants.
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Photography-- Business methods.
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| Subject
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Photography-- Digital techniques.
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| Subject
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Portrait photography-- Marketing.
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