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" Malcolm McDonald on marketing planning "


Document Type : BL
Record Number : 686386
Doc. No : b508575
Main Entry : McDonald, Malcolm.
Title & Author : Malcolm McDonald on marketing planning : understanding marketing plans and strategy.
Publication Statement : London :Philadelphia :: Kogan Page,, 2008
ISBN : 9780749451493
Notes : First published in 2002 under the title: If you're so brilliant-- how come your marketing plans aren't working?
: Title from title screen.
Bibliographies/Indexes : Includes bibliographical references and index.
Subject : Marketing-- Management.
Subject : Marketing-- Planning.
Added Entry : McDonald, Malcolm.
Added Entry : Books24x7, Inc.
copyhttps://lib.clisel.com/site/catalogue/686386
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