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" The Facebook marketing book "
Dan Zarrella and Alison Zarrella
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BL
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| Record Number
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687623
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| Doc. No
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b509812
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| Main Entry
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Zarrella, Dan
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| Title & Author
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The Facebook marketing book\ Dan Zarrella and Alison Zarrella
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| Publication Statement
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Beijing ;Sebastopol, Calif. :: O'Reilly,, c2011
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| Page. NO
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1 online resource (vi, 272 p.) :: ill
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| ISBN
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9781449388485
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| Notes
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Includes index
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| Contents
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Introduction to social networking -- Facebook profile basics -- Facebook page basics -- Facebook group basics -- Facebook events -- Facebook application basics -- Customizing your Facebook page -- Developing a Facebook content strategy -- Cross-promoting content on Facebook -- Facebook page management -- Advertising on Facebook -- Analytics and ROI
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| Subject
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Internet advertising
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| Subject
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Internet marketing
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| LC Classification
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HF5415.1265.Z3689 2011
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| Added Entry
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Zarrella, Alison
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| Added Entry
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Ohio Library and Information Network
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