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" Renegades write the rules : "
Amy Jo Martin
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BL
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| Record Number
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687763
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| Doc. No
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b509952
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| Main Entry
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Martin, Amy Jo,1979-
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| Title & Author
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Renegades write the rules : : how the Digital Royalty use social media to innovate /\ Amy Jo Martin
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| Publication Statement
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San Francisco :: Jossey-Bass,, [2012]
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, ©2012
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| Page. NO
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x, 207 pages :: illustrations ;; 24 cm
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| ISBN
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1118340515 (cloth)
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: 9781118340516 (cloth)
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9781118442241 (ebk)
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9781118442289 (ebk)
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9781118442302 (ebk)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Foreword / by Tony Hsieh -- The renegade way -- Be the media -- Show some skin -- Unmask your motives -- Get comfortable being uncomfortable -- Ask forgiveness rather than permission -- Consensus is the true authority -- There's a new ROI in town -- The act of good can be scaled -- The next chapter -- Appendix A. Digital Royalty's core values -- Appendix B. Lessons learned
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| Abstract
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Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Humans connect with humans, not logos and creative taglines
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| Subject
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Digital Royalty (Firm)
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Digital communications-- Social aspects
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Internet in public relations
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Social media
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| Dewey Classification
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659.20285/4678
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| LC Classification
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HM742.M354 2012
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