| Document Type
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BL
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| Record Number
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688084
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| Doc. No
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b510273
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| Main Entry
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Levy, Justin R., (Justin Robert)
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| Title & Author
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Facebook marketing : : designing your next marketing campaign /\ Justin R. Levy
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| Edition Statement
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2nd ed
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| Publication Statement
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Indianapolis, Ind. :: Que,, c2010
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| Page. NO
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xvi, 195 p. :: ill. ;; 23 cm
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| ISBN
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0789743213
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: 9780789743213
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| Notes
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Includes index
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| Contents
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From dorm room to boardroom : the growth of social networks -- Getting around Facebook : the basics -- Establishing a corporate presence -- Extending Facebook into the interwebs : the power and reach of Facebook connect -- Facebook advertising : how and why you should be using it -- Extending the experience with Facebook apps -- Addressing privacy concerns -- Developing a Facebook marketing strategy -- Using facebook to develop communities -- Best in class -- Shaking the crystal ball : what's next for Facebook
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| Subject
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Internet advertising
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| Subject
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Internet marketing
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| Subject
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Social networks-- Computer network resources
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| Subject
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Facebook (Electronic resource)
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| LC Classification
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HF5415.1265.L4813 2010
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