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" Google advertising tools "
Harold Davis ; with David Iwanow
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BL
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| Record Number
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688341
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| Doc. No
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b510530
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| Main Entry
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Davis, Harold,1953-
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| Title & Author
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Google advertising tools\ Harold Davis ; with David Iwanow
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| Edition Statement
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2nd ed
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| Publication Statement
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Sebastopol, Calif. :: O'Reilly Media,, 2009
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| Page. NO
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1 online resource (xviii, 410 p.) :: ill
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| ISBN
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0596805438
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: 9780596805432
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0596155794
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9780596155797
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| Notes
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Description based on print version record
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| Contents
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Part I. Making money with a website: Creating successful websites ; Creating effective marketing plans ; Driving traffic to a website ; Nuts and bolts of SEO ; Making money with affiliate programs ; Making money by hosting advertising ; Understanding the Google behemoth -- Part II. Cashing in with AdSense: Working with AdSense ; Making sense of AdSense -- Part III. Working with AdWords: Using AdWords ; Improving performance ; The zen of AdWords ; Advanced performance monitoring ; AdWords beyond CPC
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| Subject
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Internet advertising
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| LC Classification
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HF6146.D37 2009
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| Added Entry
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Iwanow, David
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| Added Entry
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Ohio Library and Information Network
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