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" Audience, relevance, and search "
James Mathewson, Frank Donatone, Cynthia Fishel
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BL
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| Record Number
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688864
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| Doc. No
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b511053
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| Main Entry
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Mathewson, James,1963-
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| Title & Author
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Audience, relevance, and search : targeting Web audiences with relevant content /\ James Mathewson, Frank Donatone, Cynthia Fishel
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| Publication Statement
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[Upper Saddle River, N.J. :: IBM Press,, c2010]
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| Page. NO
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1 online resource (vii, 140 p.) :: ill
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| ISBN
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0137048254
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: 9780137048250
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0137004206
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9780137004201
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| Notes
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Cover title
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Description based on print version record
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| Bibliographies/Indexes
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Includes bibliographical references (p. 136-140)
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| Contents
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Writing for Web users mimics writing for search engines -- How the Web medium has evolved from its print origins -- Writing relevant content for the Web audience -- Discovering and using popular keywords -- Engaging with Web visitors through more targeted search referrals -- Developing an optimized site architecture -- Gaining credibility through pagerank -- Capturing social- and rich-media opportunities -- Measuring Web effectiveness
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| Subject
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Internet marketing
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Internet users
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Online authorship
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Web search engines
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Web sites-- Design
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Web usage mining
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| LC Classification
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PN171.O55M38 2010
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Donatone, Frank
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Fishel, Cynthia
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| Added Entry
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Ohio Library and Information Network
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