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" Developing international strategies : "


Document Type : BL
Record Number : 690498
Doc. No : b512687
Main Entry : Grünig, Rudolf.
Title & Author : Developing international strategies : : going and being international for medium-sized companies /\ Rudolf Grünig, Dirk Morschett.
Publication Statement : Berlin :: Springer,, [2012]
: , ©2012
Page. NO : 1 online resource (xxiv, 368 pages) :: illustrations, color map
ISBN : 3642247253 (electronic bk.)
: : 9783642247255 (electronic bk.)
: 3642247245
: 9783642247248
Bibliographies/Indexes : Includes bibliographical references and index
Contents : Internationalization -- Strategic planning in general and in the international context -- Strategies for going international for new markets -- Strategies for going international for production and sourcing -- Strategies for being international
Subject : International business enterprises-- Management.
Dewey Classification : ‭658.1/8‬
LC Classification : ‭HD62.4‬‭.G78 2012eb‬
Added Entry : Morschett, Dirk.
Added Entry : Ohio Library and Information Network.
copyhttps://lib.clisel.com/site/catalogue/690498
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