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" Evolutionary psychology in the business sciences / "
Gad Saad, editor.
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BL
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| Record Number
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690765
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| Doc. No
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b512954
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| Title & Author
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Evolutionary psychology in the business sciences /\ Gad Saad, editor.
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| Publication Statement
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Heidelberg :: Springer,, [2011]
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, ©2011
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| Page. NO
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1 online resource (xxvi, 370 pages) :: illustrations (some color)
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| ISBN
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3540927840 (electronic bk.)
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: 9783540927846 (electronic bk.)
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3540927832
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9783540927839
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| Notes
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Title from e-book title screen (viewed Aug. 15, 2011)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Abstract
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All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising
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| Subject
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Evolutionary psychology-- Social aspects.
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Organizational behavior.
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Sex role in the work environment.
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Business.
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Social perception.
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| Dewey Classification
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650.019
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| LC Classification
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HF5548.8.E68 2011eb
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| Added Entry
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Saad, Gad.
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| Added Entry
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Ohio Library and Information Network.
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