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" Packaging the brand : "
Gavin Ambrose, Paul Harris.
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BL
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| Record Number
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691037
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| Doc. No
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b513226
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| Main Entry
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Ambrose, Gavin.
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| Title & Author
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Packaging the brand : : the relationship between packaging design and brand identity /\ Gavin Ambrose, Paul Harris.
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| Publication Statement
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Lausanne, Switzerland :: AVA Academia ;La Vergne, Tenn. :: Distributed in the USA & Canada by Ingram Publisher Services,, [2011]
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, ©2011
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| Series Statement
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Required reading range. Course reader
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| Page. NO
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207 pages :: illustrations (some color) ;; 30 cm.
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| ISBN
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2940411417 (pbk.)
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: 9782940411412 (pbk.)
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| Bibliographies/Indexes
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Includes bibliographical references (p. 206) and index.
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| Abstract
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This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.
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| Subject
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Branding (Marketing)
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Graphic design (Typography)
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| Subject
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Packaging-- Design.
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Trademarks-- Design.
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| Dewey Classification
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658.8/27
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| LC Classification
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TS195.4.A53 2011
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HF5415.1255.A39 2011
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| Added Entry
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Harris, Paul,1971-
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