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" Search analytics for your site : "
Louis Rosenfeld
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BL
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| Record Number
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691382
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| Doc. No
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b513571
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| Main Entry
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Rosenfeld, Louis
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| Title & Author
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Search analytics for your site : : conversations with your customers /\ Louis Rosenfeld
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| Publication Statement
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Brooklyn, N.Y. :: Rosenfeld Media,, [2011]
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, ©2011
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| Page. NO
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xvii, 199 pages :: color illustrations ;; 23 cm
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| ISBN
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1933820209
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: 9781933820200
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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How site search analytics can save your butt -- Site search analytics in a nutshell -- Pattern analysis -- Failure analysis -- Session analysis -- Audience analysis -- Goal-based analysis -- Practical tips for improving search -- Practial tips for improving site navigation and metadata -- Practical tips for improving content -- Bridging web analytics and user experience
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| Abstract
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"When users search your site, they're telling you in their own words what they want from your organization. In 'Search analytics for your site, ' Lou Rosenfeld shows you how to harvest and analyze search query data to improve your site's search performance, content, navigation, metadata, effectiveness, and overall user experience"--P. [4] of cover
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| Subject
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Internet searching
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Internet users-- Statistics-- Data processing
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| Subject
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Web site development
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| Subject
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Web usage mining
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| Dewey Classification
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006.3/12
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| LC Classification
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ZA4235.R67 2011
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