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" Creating powerful brands "
| Document Type
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BL
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| Record Number
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692145
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| Doc. No
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b514334
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| Main Entry
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De Chernatony, Leslie,1953-
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| Title & Author
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Creating powerful brands
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| Edition Statement
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Fourth edition // Leslie de Chernatony, Malcolm McDonald and Elaine Wallace
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| Publication Statement
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Amsterdam ;Boston :: Butterworth-Heinemann,, 2011
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| Page. NO
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xxv, 483 pages :: illustrations ;; 24 cm
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| ISBN
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1856178498 (pbk.)
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: 9781856178495 (pbk.)
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| Notes
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Previous edition: Oxford: Elsevier Butterworth-Heinemann, 2003
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Subject
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Brand name products
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| Subject
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Product management
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| Dewey Classification
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658.827
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| LC Classification
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HD69.B7D45 2011
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| Added Entry
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McDonald, Malcolm
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Wallace, Elaine
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