| Document Type
|
:
|
BL
|
| Record Number
|
:
|
692147
|
| Doc. No
|
:
|
b514336
|
| Main Entry
|
:
|
Korzenny, Felipe
|
| Title & Author
|
:
|
Hispanic marketing : : connecting with the new Latino consumer /\ Felipe Korzenny, Betty Ann Korzenny
|
| Edition Statement
|
:
|
Second edition
|
| Publication Statement
|
:
|
London ;New York :: Routledge,, 2012
|
| Page. NO
|
:
|
xxiv, 386 pages :: illustrations (chiefly color) ;; 23 cm
|
| ISBN
|
:
|
1856177947 (alk. paper)
|
|
|
:
|
: 9781856177948 (alk. paper)
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index
|
| Contents
|
:
|
Cultural marketing : a new understanding -- The composition of the Hispanic/Latino market -- The Latino essence of "Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a bicultural horizon -- Latino subjective culture : insights for positioning -- Culturally informed research among Latinos -- The U.S. Hispanic marketing industry -- The digital world of U.S. Latinos -- Latino consumers and the future of U.S marketing
|
| Subject
|
:
|
Consumer behavior-- United States
|
| Subject
|
:
|
Hispanic American consumers
|
| Subject
|
:
|
Target marketing-- United States
|
| Dewey Classification
|
:
|
658.80089/68073
|
| LC Classification
|
:
|
HF5415.33.U6K67 2012
|
| Added Entry
|
:
|
Korzenny, Betty Ann,1933-
|