| Document Type
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BL
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| Record Number
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692334
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| Doc. No
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b514523
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| Main Entry
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Reeves, Nigel,1939-
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| Title & Author
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Linguistic auditing : : a guide to identifying foreign language communication needs in corporations /\ Nigel Reeves and Colin Wright.
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| Publication Statement
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Clevedon, U.K. ;Philadelphia, Pa. :: Multilingual Matters,, c1996.
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| Series Statement
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Topics in translation ;; 9
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| Page. NO
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viii, 139 p. :: ill. ;; 25 cm.
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| ISBN
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1853592765 (pbk. : alk. paper)
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: 1853593281 (alk. paper)
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: 9781853592768 (pbk. : alk. paper)
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: 9781853593284 (alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references (p. 137-139) and index.
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| Contents
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Ch. 1. Introduction to Linguistic Auditing and Overview of the Book -- Ch. 2. Initiating the Audit (Preliminary Stage) -- Ch. 3. Integrating the Audit into the Planning Process (Audit Stage 1) -- Ch. 4. Understanding the Organisation: Foreign Language Communication at the Departmental Level (Audit Stage 2) -- Ch. 5. Analysing Postholders' Foreign Language Use and Needs (Audit Stage 3) -- Ch. 6. Assessing Postholders' Foreign Language Skills: From Proficiency Assessment to the Languages Resource Inventory (Audit Stage 4) -- Ch. 7. Reporting Back (Audit Stage 5) -- Appendix 1: Linguistic Auditing Overview Chart -- Appendix 2: Preliminary Stage: Agenda Items for the First Meeting with Senior Management -- Appendix 3: Audit Stage 1: The Strategic Planning Analysis Technique (SPAT), The 'TOWS' Analysis, Problem Analysis and Solving Sequence (PASS) -- Appendix 4: Audit Stage 2: Road Maps and Overlays.
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| Abstract
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Linguistic Auditing tackles an important but overlooked dimension in the drive for quality: capability in foreign language communication, which puts the needs and sensibilities of the customer first, and eliminates loss of time, misunderstandings and bad feelings through helping to maximise staff's current language capacity and build new capability through purpose-based training and conformance at the communication level to planning objectives.
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| Subject
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Business communication.
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| Subject
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Businesspeople-- Foreign language competency.
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| Subject
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Corporations, Foreign-- Management.
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| Subject
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International business enterprises-- Management.
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| Subject
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Training needs-- Evaluation.
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| LC Classification
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HD62.4.R44 1996
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| Added Entry
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Wright, Colin,1945-
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| Parallel Title
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Guide to identifying foreign language communication needs in corporations
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