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" New challenges to international marketing / "
edited by Rudolf N. Sinkovics, Pervez N. Ghauri
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BL
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| Record Number
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692852
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| Doc. No
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b515041
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| Title & Author
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New challenges to international marketing /\ edited by Rudolf N. Sinkovics, Pervez N. Ghauri
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| Publication Statement
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Bingley, U.K. :: Emerald/Jai Press,, [2009]
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, ©2009
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| Series Statement
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Advances in international marketing,; v. 20
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| Page. NO
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xi, 418 pages :: illustrations ;; 24 cm
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| ISBN
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1848554680
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: 9781848554689
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| Bibliographies/Indexes
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Includes bibliographical references
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| Contents
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Pt. 1: Internationlization. Introduction/ Rudolf R. Sinkovics and Pervez N. Ghauri -- The propensity to continue internationalization: a study of entrepreneurial decision-making in Australian service firms/ Pieter Pauwels, Paul Patterson, Ko de Ruyter and Martin Wetzels -- Factors influencing the internationalisation process of UK firms in Asia/ Kannika Leelapanyalert -- Tourism as a leverage for consumer goods firms: a case study/ Konstantinos Poulis and Mo Yamim -- Pt. II: Entrepreneurship and functional advancements. Relationships between the dimensions of international growth orientation, environmental turbulence and strategic orientations/ Sanna Sundqvist and Olli Kuivalainen -- Internationalisation and technological innovation: empirical evidence on their mutual relationship/ Diana Filipescu, Alex Rialp and Josep Rialp --
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The role of innovative and entrepreneurial behavior in internationalization processes/ Arild Aspelund and Tage Koed Madsen -- Brand image perceptions across cultures: a study of symbolic and functional associations/ Laura Salciuviene, Pervez Ghauri, Audra Mockaitis and Claudio De Mattos -- Pt. III: Collaborative relationships. Do firms create value through international strategic alliances?/ Chia-Ling 'Eunice' Liu -- What causes break-ups? Factors driving the dissolution of marketing-oriented international joint-ventures/ Mehmet Berk Talay and M. Billur Akdeniz -- Geographic market diversification: a premium or discount in firm's value/ Z. Seyda Deligonul -- Pt. IV: Methodoogical advances. The use of partial least squares path modeling in international marketing/ Jörg Henseler, Christian Ringle and Rudolf Sinkovics -- Advancing the understanding of construct validity and cross-national comparability: illustrated by a five-country study of corporate export information usage/ Thomas Salzberger, Hartmut Holzmüller and Anne Souchon -- The dynamics of technological readiness in marketing units: why cross-cultural examination is necessary/ R. Glenn Richey, Daniel Bachrach, Michael Harvey and Hui Wang -- Methodological rigor of ordinary least squares regression studies in mainstream marketing: an assessment of research reported in the Journal of Marketing/ Z. Seyda Deligonul
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| Subject
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Export marketing-- Research
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| Dewey Classification
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658.84
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| LC Classification
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HF5415
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| Added Entry
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Ghauri, Pervez N.,1948-
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Sinkovics, Rudolf R.,1966-
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