|
" Be your own brand "
David McNally, Karl D. Speak
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
694361
|
| Doc. No
|
:
|
b516550
|
| Main Entry
|
:
|
McNally, David,1946-
|
| Title & Author
|
:
|
Be your own brand : achieve more of what you want by being more of who you are /\ David McNally, Karl D. Speak
|
| Edition Statement
|
:
|
2nd ed., updated and expanded
|
| Publication Statement
|
:
|
San Francisco, Calif. :: Berrett-Koehler Publishers,, c2011
|
| Series Statement
|
:
|
A BK life book
|
| Page. NO
|
:
|
1 online resource (ix, 143 p.) :: ill
|
| ISBN
|
:
|
9781605098104
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references (p. 135-136) and index
|
| Contents
|
:
|
Personal brand : the perception that you made a difference -- A strong personal brand delivers on three important expectations -- Your personal brand is perceived from three different dimensions -- Authenticity : the cornerstone to building a strong brand -- Creating your brand platform : dimensions and ethos -- A promise to be more of who you are -- How strong is your personal brand today? -- Aligning to become a stronger brand -- Personal brand building has gone social -- The courage to live your brand
|
| Subject
|
:
|
Brand name products
|
| Subject
|
:
|
Branding (Marketing)
|
| Subject
|
:
|
Identity (Psychology)
|
| LC Classification
|
:
|
HF5415.1255.M39 2011
|
| Added Entry
|
:
|
Speak, Karl D.,1951-
|
| Added Entry
|
:
|
Ohio Library and Information Network
|
| |