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" Information communication technologies and emerging business strategies / "
[edited by] Shenja van der Graaf, Yuichi Washida
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BL
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| Record Number
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694538
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| Doc. No
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b516727
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| Title & Author
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Information communication technologies and emerging business strategies /\ [edited by] Shenja van der Graaf, Yuichi Washida
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| Publication Statement
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Hershey, PA :: Idea Group Pub. (an imprint of Idea Group),, c2007
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| Page. NO
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xv, 316 p. :: ill. ;; 26 cm
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| ISBN
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1599042347
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: 1599042355 (softcover)
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: 1599042363 (ebook)
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: 9781599042343
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: 9781599042350 (softcover)
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: 9781599042367 (ebook)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Abstract
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"This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by publisher
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| Subject
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Digital communications
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Electronic commerce
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5548.32.G72 2006
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| Added Entry
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Graaf, Shenja Van Der,1976-
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Washida, Yuichi,1968-
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