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" Stop, think, go, do : "
Steven Heller & Mirko Ilić
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BL
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| Record Number
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694935
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| Doc. No
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b517124
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| Main Entry
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Heller, Steven
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| Title & Author
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Stop, think, go, do : : how typography graphic design influence behavior /\ Steven Heller Mirko Ilić
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| Publication Statement
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Beverly, Mass. :: Rockport Publishers,, 2012
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| Page. NO
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222 p. :: ill. (chiefly col.) ;; 24 cm
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| ISBN
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1592537669
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: 9781592537662
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| Contents
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Inform : graphic design focuses our eyes and mind on what is already instinctively hardwired -- Advocate : the language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be -- Play : play adds dimension to design, enabling the viewer to have more active participation in it -- Caution : cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences -- Entertain : much graphic design cannot afford neutrality; it must grab attention in crowded environments -- Express ; a manifesto should be a declaration of war against complacency. At the very least it should trigger thinking -- Educate ; graphic design arguably is itself a grand portal to the process of education -- Transform : transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous
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| Subject
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Commercial art-- History-- 21st century
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Commercial art-- Social aspects
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Graphic arts-- History-- 21st century
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Graphic arts-- Social aspects
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Graphic design (Typography)-- History-- 21st century
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Graphic design (Typography)-- Social aspects
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| Dewey Classification
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686.2/2
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| LC Classification
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Z246.H444 2012
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Z246.H444 2012
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| Added Entry
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Ilić, Mirko,1956-
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| Parallel Title
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How typography and graphic design influence behavior
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