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" Contemporary research in e-marketing / "
Sandeep Krishnamurthy, editor
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BL
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| Record Number
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695027
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| Doc. No
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b517216
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| Title & Author
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Contemporary research in e-marketing /\ Sandeep Krishnamurthy, editor
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| Publication Statement
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Hershey, PA :: Idea Group Pub.,, [2005-2006]
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, ©2005-2006
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| Page. NO
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volumes 1-2 :: illustrations ;; 26 cm
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| ISBN
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1591403723
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: 1591403731
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: 159140374X
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: 1591408245
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: 1591408253
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: 1591408261
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: 9781591403722
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: 9781591403739
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: 9781591403746
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: 9781591408246
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: 9781591408253
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: 9781591408260
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Abstract
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This work offers a compilation of inter-disciplinary chapters on the topic of e-marketing. It offers a set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature
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| Subject
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Internet marketing
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5415.1265.C67 2005
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| Added Entry
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Krishnamurthy, Sandeep,1967-
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