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" Managing business in a multi-channel world : "


Document Type : BL
Record Number : 695035
Doc. No : b517224
Title & Author : Managing business in a multi-channel world : : success factors for E-business /\ [edited by] Timo Saarinen, Markku Tinnilä and Anne Tseng
Publication Statement : Hershey, PA :: Idea Group Pub.,, c2006
Page. NO : xvii, 347 p. :: ill. ;; 26 cm
ISBN : 1591406293 (hard cover)
: : 1591406307 (soft cover)
: : 1591406315 (ebook)
Bibliographies/Indexes : Includes bibliographical references and index
Abstract : "This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher
Subject : Electronic commerce-- Management
Subject : Information technology-- Management
Subject : Technological innovations-- Management
Dewey Classification : ‭658.8/72‬
LC Classification : ‭HF5548.32‬‭.M354 2006‬
Added Entry : Saarinen, Timo
: Tinnilä, Markku
: Tseng, Anne
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