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" Blue ocean strategy : "
W. Chan Kim, Renée Mauborgne
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BL
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| Record Number
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695055
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| Doc. No
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b517244
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| Main Entry
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Kim, W. Chan
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| Title & Author
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Blue ocean strategy : : how to create uncontested market space and make the competition irrelevant /\ W. Chan Kim, Renée Mauborgne
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| Publication Statement
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Boston, Mass. :: Harvard Business School Press,, c2005
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| Page. NO
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xv, 240 p. :: ill. ;; 25 cm
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| ISBN
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1591396190 (hardcover : alk. paper)
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: 9781591396192 (hardcover : alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references (p. [223]-229) and index
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| Abstract
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In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description
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| Subject
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Market segmentation
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New products
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| Dewey Classification
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658.8/02
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| LC Classification
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HF5415.153.K53 2005
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HF5415.153.K53 2005
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| Added Entry
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Mauborgne, Renée
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