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" The accidental library marketer / "
Kathy Dempsey
| Document Type
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BL
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| Record Number
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695733
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| Doc. No
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b517922
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| Main Entry
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Dempsey, Kathy,1965-
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| Title & Author
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The accidental library marketer /\ Kathy Dempsey
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| Publication Statement
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Medford, N.J. :: Information Today,, c2009
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| Page. NO
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xvi, 294 p. :: ill. ;; 23 cm
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| ISBN
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1573873683
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: 9781573873680
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff
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| Subject
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Libraries-- Marketing
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Libraries-- Public relations
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| Subject
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Advertising as a Topic
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| Subject
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Libraries
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| Subject
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Marketing
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| Subject
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Public Relations
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| Dewey Classification
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021.7
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| LC Classification
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Z716.3.D425 2009
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