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" Marketing health services / "
Richard K. Thomas
| Document Type
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BL
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| Record Number
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695927
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| Doc. No
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b518116
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| Main Entry
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Thomas, Richard K.,1944-
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| Title & Author
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Marketing health services /\ Richard K. Thomas
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| Publication Statement
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Chicago :: Health Administration Press ;Arlington, VA :: AUPHA Press,, c2005
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| Page. NO
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xvi, 469 p. ;; 26 cm
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| ISBN
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1567932347 (alk. paper)
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: 9781567932348 (alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Healthcare marketing: history and concepts -- Understanding healthcare markets -- Healthcare marketing techniques -- Managing and supporting the marketing effort -- The future of healthcare marketing -- Glossary -- Index
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| Subject
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Medical care-- Marketing
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| Dewey Classification
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362.1/068/8
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| LC Classification
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RA410.56.T48 2005
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RA410.56.T48 2005
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| NLM classification
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2005 F-707
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W 74T461m 2005
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