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" Using technology to sell : "


Document Type : BL
Record Number : 696906
Doc. No : b519095
Main Entry : London, Jonathan
Title & Author : Using technology to sell : : tactics to ratchet up results /\ Jonathan London, Martin Lucas
Publication Statement : [New York] :: Apress,, [2012]
: , ©2012
Page. NO : x, 330 pages :: illustrations ;; 23 cm
ISBN : 1430239336
: : 9781430239338
Notes : Includes index
Abstract : "Shows salespeople and sales managers the most effective ways to leverage a variety of technologies to increase sales and gain more customers. Topics include making the most of cloud-based customer relationship management software, putting social media to the best use, presenting to customers worldwide through video conferencing, using advanced techniques like video "white papers" to differentiate your product or service, and gaining an information edge over competitors through alerts and other means"--Back cover
Subject : Consumer behavior
Subject : Sales management
Subject : Selling-- Technological innovations
Subject : Target marketing
Dewey Classification : ‭658.872 LONDON, J‬
LC Classification : ‭HF5415.127‬‭.L66 2012‬
Added Entry : Lucas, Martin
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