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" Explaining consumer choice / "
Gordon R. Foxall
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BL
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| Record Number
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697359
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| Doc. No
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b519548
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| Main Entry
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Foxall, G. R
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| Title & Author
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Explaining consumer choice /\ Gordon R. Foxall
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| Publication Statement
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Basingstoke :: Palgrave Macmillan,, 2007
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| Page. NO
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xii, 256 p. :: ill. ;; 23 cm
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| ISBN
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9781403998620 (hbk.)
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| Bibliographies/Indexes
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Includes bibliographical references (p. 236-249) and index
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| Contents
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List of figures, tables and exhibits -- Preface -- Acknowledgments -- PART I. FOUNDATIONS. Consumer behavior analysis -- What is intentionality? -- Intentionality and mind. -- PART II. KINDS OF CONTEXTUAL PSYCHOLOGY. Intentional psychologies -- Contextual psychology (1): intentional behavior -- Contextual psychology (2): super-personal cognitive psychology. -- PART III. BEHAVIORAL ECONOMICS. Hernstein : matching and melioration -- Rachlin : teleological behaviorism -- Ainslie : picoeconomics. -- PART IV. EXPLAINING CONSUMER CHOICE. Everyday consumer choice -- Consumer initiation and imitation -- What kind of explanation? -- References -- Index
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| Subject
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Consumer behavior
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Consumers' preferences
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Consumers-- Attitudes
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| LC Classification
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HF5415.32.F687 2007
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HF5415.32.F687 2007
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