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" Retail therapy : "
Rob Jones with Dan Murphy
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BL
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| Record Number
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697425
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| Doc. No
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b519614
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| Main Entry
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Jones, Rob,1964-
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| Title & Author
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Retail therapy : : making strategic relationships work /\ Rob Jones with Dan Murphy
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| Publication Statement
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Houndmills, Basingstoke, Hampshire ;New York :: Palgrave Macmillan,, [2003]
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, ©2003
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| Page. NO
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viii, 200 pages ;; 24 cm
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| ISBN
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1403901716
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: 9781403901712
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Abstract
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"Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach."--Jacket
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| Subject
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Marketing-- Management
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| Subject
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Relationship marketing
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| Subject
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Retail trade-- Management
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| Dewey Classification
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658.8/7
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| LC Classification
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HF5415.55.J66 2003
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| Added Entry
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Murphy, Dan,1961-
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