|
" The mobile marketing handbook : "
Kim Dushinski ; foreword by Laura Marriott.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
698122
|
| Doc. No
|
:
|
b520311
|
| Main Entry
|
:
|
Dushinski, Kim,1966-
|
| Title & Author
|
:
|
The mobile marketing handbook : : a step-by-step guide to creating dynamic mobile marketing campaigns /\ Kim Dushinski ; foreword by Laura Marriott.
|
| Publication Statement
|
:
|
Medford, N.J. :: CyberAge Books/Information Today,, [2009]
|
|
|
:
|
, ©2009
|
| Page. NO
|
:
|
xxix, 218 pages :: illustrations ;; 23 cm
|
| ISBN
|
:
|
091096582X
|
|
|
:
|
: 9780910965828
|
| Notes
|
:
|
Includes index.
|
| Contents
|
:
|
The basics and the big picture -- Five steps to creating a dynamic mobile marketing campaign -- Legal issues and implications of mobile marketing -- Launching your campaign -- Marketing your mobile campaign -- Tracking your results -- Voice -- Text message campaigns -- Creating a mobile web presence -- Mobile web promotion strategies -- Social networking and mobile campaigns -- Proximity marketing -- More mobile methods -- Afterword: Moving ahead in mobile.
|
| Subject
|
:
|
Cell phones.
|
| Subject
|
:
|
Telemarketing.
|
| Dewey Classification
|
:
|
658.8/72
|
| LC Classification
|
:
|
HF5415.1265.D87 2009
|
| |