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" Is military advertising effective? : "
James N. Dertouzos, Steven Garber
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BL
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| Record Number
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699798
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| Doc. No
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b521987
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| Main Entry
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Dertouzos, James N.,1950-
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| Title & Author
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Is military advertising effective? : : an estimation methodology and applications to recruiting in the 1980s and 1990s /\ James N. Dertouzos, Steven Garber
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| Publication Statement
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Santa Monica, Calif. :: Rand,, 2003
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| Page. NO
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xvii, 95 p. :: ill. ;; 23 cm
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| ISBN
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0833033417
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| Notes
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"Prepared for the Office of the Secretary of Defense."
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"RAND, National Defense Research Institute."
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| Bibliographies/Indexes
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Includes bibliographical references
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| Subject
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Advertising-- United States-- Evaluation
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| Subject
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United States, Armed Forces, Recruiting, enlistment, etc
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| Dewey Classification
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355.2/23/097309048
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| LC Classification
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UB323.D44 2003
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| Added Entry
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Garber, Steven,1950-
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| Added Entry
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National Defense Research Institute (U.S.)
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Rand Corporation
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