| Document Type
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BL
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| Record Number
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700778
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| Doc. No
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b522967
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| Title & Author
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Careers in focus.
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| Edition Statement
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2nd ed
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| Publication Statement
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New York, NY :: Ferguson,, c2009
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| Series Statement
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Careers in focus
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| Page. NO
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202 p. :: ill. ;; 24 cm
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| ISBN
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0816072957 (alk. paper)
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: 9780816072958 (alk. paper)
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| Notes
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Rev. ed. of: Careers in focus. Advertising & marketing. 2004
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Advertising account executives -- Advertising and marketing managers -- Advertising workers -- Art directors -- Buyers -- Copywriters -- Demographers -- Fashion coordinators -- Graphic designers -- Illustrators -- Marketing research analysts -- Media planners and buyers -- Media relations specialists -- Merchandise displayers -- Photographers -- Photo stylists -- Public opinion researchers -- Public relations specialists -- Statisticians -- Telemarketers
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| Abstract
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Defines the top twenty careers in advertising and marketing, discussing the nature of the work, educational or training requirements, getting started, advancement possibilities, salary, employment outlook, and sources of more information
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| Subject
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Advertising-- Vocational guidance
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| Subject
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Advertising-- Vocational guidance, Juvenile literature
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| Subject
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Marketing-- Vocational guidance
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| Subject
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Marketing-- Vocational guidance, Juvenile literature
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| Dewey Classification
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658.80023/73
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| LC Classification
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HF5828.4.C374 2009
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| Parallel Title
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Advertising and marketing
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