| Document Type
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BL
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| Record Number
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700916
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| Doc. No
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b523105
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| Main Entry
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Nickerson, Jackson A
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| Title & Author
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Leading change in a Web 2.1 world : : how ChangeCasting builds trust, creates understanding, and accelerates organizational change /\ Jackson Nickerson
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| Publication Statement
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Washington, D.C. :: Brookings Institution Press,, c2010
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| Series Statement
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Innovations in leadership
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| Page. NO
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xii, 148 p. :: ill. ;; 23 cm
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| ISBN
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0815704844 (hbk. : alk. paper)
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: 9780815704843 (hbk. : alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Introduction: A new tool for leaders -- Managing change : the fundamental test of leadership -- Why leading change is so difficult -- Enabling organizational change -- Accelerating change in a Web 2.1 world -- ChangeCasting guidelines : the message -- ChangeCasting guidelines : the delivery -- ChangeCasting guidelines : the video -- Technology for managing ChangeCasting -- Did ChangeCasting improve performance? -- Should you adopt ChangeCasting?
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| Abstract
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"Provides a new personnel management model called ChangeCasting, based on Web 2.0 technology, that organizations can use to bring about change and encourage more dynamic organizational structure and communications, with examples of how successful the model has been in practice"--Provided by publisher
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| Subject
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Information technology-- Management
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| Subject
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Management
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| Subject
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Organizational behavior
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| Subject
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Organizational change
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| Subject
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Web 2.0
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| Dewey Classification
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658.4/06
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| LC Classification
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HD58.8.N497 2010
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