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" Communication in poultry grower relations : "
Larry Cole.
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BL
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| Record Number
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701129
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| Doc. No
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b523318
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| Main Entry
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Cole, Larry,1945-
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| Title & Author
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Communication in poultry grower relations : : a blueprint to success /\ Larry Cole.
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| Edition Statement
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1st ed.
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| Publication Statement
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Ames :: Iowa State University Press,, 2000.
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| Page. NO
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xii, 243 p. :: ill. ;; 24 cm.
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| ISBN
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0813827361 (alk. paper)
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: 9780813827360 (alk. paper)
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| Contents
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Where We Are Is from Where We Came -- Inverting the Pyramid -- Creating a Grower-Relations Corporate Culture -- Moments of Truth: The Keys to Successful Working Relationships -- Growers Speak to the Issue of Creating the Ideal Company-Grower Working Relationship -- Knowing What Needs to Be Known -- Making Decisions Closer to the Grower -- Implementing the WOW! Factor -- Building Better Bridges on the Way to Grower Relations -- Leading Change -- Integrating the Parts to Make the Whole -- Grower Relations Survey -- Delmarva Survey -- Flock Services Report -- Excellence in Grower Relations -- What Can Be Done to Create a WOW!? -- Poultry and Environmental Dialogue.
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| Abstract
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"Communication in Poultry Grower Relations addresses the growing outside pressures from increasing government regulation, environmental concerns, and burgeoning public interest in animal-rights issues that agriculture is currently facing. Also addressed are the growing pressures from within - deteriorating working relationships between integrators (or companies) and growers. This erosion of trust has been caused by a combination of factors, including economic conditions and conflicting values, fears, and goals. This book finds a practical antidote to the strained alliance between two partners who share common concerns and goals."--BOOK JACKET.
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| Subject
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Communication in management.
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| Subject
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Poultry industry-- Management.
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| LC Classification
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HD9437.A2C65 2000
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