| Document Type
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BL
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| Record Number
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701819
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| Doc. No
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b524008
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| Title & Author
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Media messages and public health : : a decisions approach to content analysis /\ edited by Amy B. Jordan ... [et al.]
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| Publication Statement
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New York :: Routledge,, 2009
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| Series Statement
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Communication series. Applied communication
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| Page. NO
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xvii, 270 p. :: ill. ;; 23 cm
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| ISBN
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080586024X (alk. paper)
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: 0805860258 (alk. paper)
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: 9780805860245 (alk. paper)
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: 9780805860252 (alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references and indexes
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| Contents
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Using theory to inform content analysis / Jennifer Manganello and Martin Fishbein -- Linking content analysis and media effects research / Dale Kunkel -- Defining and measuring key content variables / W. James Potter -- Sampling and content analysis : an overview of the issues / Amy B. Jordan and Jennifer Manganello -- Reliability for content analysis / Kimberly A. Neuendorf -- Research ethics in content analysis / Nancy Signorielli -- Teens and the new media environment : challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin -- Sexually explicit content viewed by teens on the Internet / Laura F. Salazar ... [et al.] -- (De)coding television's representation of sexuality : beyond behaviours and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah L. Tolman -- Linking media content to media effects : the RAND television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu -- Health messages on prime-time television : a longitudinal content analysis / Sheila T. Murphy ... [et al.] -- Receiver-oriented message analysis : lessons from alcohol advertising / Erica Weintraub Austin -- Violent video games : challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith -- Non-academic audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel -- Advancing the science of content analysis / Amy B. Jordan ... [et al.]
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| Subject
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Communication in medicine
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| Subject
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Content analysis (Communication)
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| Subject
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Health behavior
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| Subject
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Mass media in health education
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Health Education
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Mass Media
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Attitude to Health
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Health Behavior
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Health Promotion
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| Subject
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Information Dissemination-- methods
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| LC Classification
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RA440.5.M435 2009
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RA440.5.M435 2009
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| Added Entry
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Jordan, Amy B., (Amy Beth)
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