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" Becoming a public relations writer : "
Ronald D. Smith
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BL
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| Record Number
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701895
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| Doc. No
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b524084
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| Main Entry
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Smith, Ronald D.,1948-
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| Title & Author
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Becoming a public relations writer : : a writing process workbook for the profession /\ Ronald D. Smith
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| Edition Statement
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2nd ed
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| Publication Statement
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Mahwah, N.J. :: Lawrence Erlbaum Associates,, 2003
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| Page. NO
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xv, 464 p. :: ill. ;; 24 cm
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| ISBN
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0805842608 (pbk. : alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references (p. 433-436) and index
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| Contents
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Part one -- Principles of effective writing 01 -- 1. Writing ... and what it means to you 03 -- 2. Effective writing 12 -- 3. Communication theory and persuasion 42 -- 4. The writing process 61 -- Part two -- Public relations writing through journalistic media 93 -- 5. News and the public relations writer 95 -- 6. News releases 122 -- 7. Working with the media 159 -- 8. Broadcast media 187 -- 9. Organizational features 206 -- 10. Advocacy and opinion 229 -- Part three -- Public relations writing through organizational media 253 -- 11. Fliers, brochures, and web sites 255 -- 12. Newsletters and corporate reports 275 -- 13. Direct-mail appeals 299 -- 14. Public relations advertising 316 -- 15. Speeches and interviews 346 -- Part four -- Pulling it all together 367 -- 16. Information kits 369 -- 17. Writing for news conferences 379 -- Appendix A. A common sense stylebook for public relations writers 395 -- Appendix B. Copy editing 411 -- Appendix C. Careers in public relations 413 -- Appendix D. Professional organizations 421 -- Appendix E. Ethical standards
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| Subject
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English language-- Written English
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| Subject
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Public relations
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| Subject
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Public relations-- Authorship
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| Dewey Classification
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659.2
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| LC Classification
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HM263.S58 2003
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HM263.S58 2003
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