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" The entrepreneur's manual : "
Richard M. White, Jr
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BL
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| Record Number
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702315
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| Doc. No
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b524504
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| Main Entry
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White, Richard M
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| Title & Author
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The entrepreneur's manual : : business start-ups, spin-offs, and innovative management /\ Richard M. White, Jr
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| Edition Statement
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First edition
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| Publication Statement
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Radnor, Pa. :: Chilton Book Co.,, [1977]
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, ©1977
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| Page. NO
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x, 419 pages ;; 25 cm
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| ISBN
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0801964547
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: 9780801964541
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| Notes
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Includes indexes
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| Contents
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1. An overview of your start-up's hurdles -- 2. Let's screw our heads on right -- 3. Select a growth or glamour industry -- 4. Market gap analysis -- 5. Disguised market testing -- 6. Develop your founders' team -- 7. Rig your company's incentives -- 8. Profit center controls -- 9. Your business plan -- 10. Your financial projections -- 11. The many venture capital avenues open to you -- 12. The entrepreneur profile -- 13. Venture capital appetite-whetting techniques -- 14. Making marketing make sense -- 15. The techniques of setting up distribution networks -- 16. The mechanics of sales -- 17. Tools for forecasting and controlling sales -- 18. Other techniques of insuring sales success
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| Subject
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Entrepreneurship
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| Subject
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New business enterprises
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| Dewey Classification
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658.1/1
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| LC Classification
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HD69.N3W48 1977
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