|
" Marketing to women : "
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
702439
|
| Doc. No
|
:
|
b524628
|
| Main Entry
|
:
|
Barletta, Martha.
|
| Title & Author
|
:
|
Marketing to women : : how to understand, reach, and increase your share of the world's largest market segment.
|
| Publication Statement
|
:
|
[Chicago] :: Dearborn Trade Publishing,, 2003.
|
| Page. NO
|
:
|
xvii, 253 s.
|
| ISBN
|
:
|
0793159636
|
|
|
:
|
: 9780793159635
|
| Abstract
|
:
|
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She then explains why and how women reach different brand purchase decisions than men, and provides a detailed guide for creating and executing a complete marketing plan that targets women. Some of the marketing insights offered include how female culture provokes different brand responses, buying patterns and purchase decisions.
|
|
|
:
|
With humour, readers can learn how some of the world's top companies have become more gender-savvy, revamped their marketing plans, and generated dynamic sales and profits by courting women. Included are examples of various branding campaigns; success stories from corporate market gurus; self-assessment quizzes to underscore key concepts and guiding principles of the book; and valuable lists of women-centric books, Web sites and market leaders.
|
| Subject
|
:
|
Brands.
|
| Subject
|
:
|
Forbrugeradfærd.
|
| Subject
|
:
|
Kvinder.
|
| Subject
|
:
|
Markedsføring.
|
| Subject
|
:
|
Marketing.
|
| Subject
|
:
|
Women consumers.
|
| Subject
|
:
|
Brands
|
| Subject
|
:
|
Forbrugeradfærd
|
| Subject
|
:
|
Kvinder
|
| Subject
|
:
|
Markedsføring
|
| |