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" Smart business, social business : "
Michael Brito
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BL
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| Record Number
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702800
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| Doc. No
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b524989
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| Main Entry
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Brito, Michael
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| Title & Author
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Smart business, social business : : a playbook for social media in your organization /\ Michael Brito
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| Publication Statement
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Indianapolis, Ind. :: Que,, [2012]
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, ©2012
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| Page. NO
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xxii, 248 pages :: illustrations ;; 24 cm
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| ISBN
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0789747995
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: 9780789747990
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| Notes
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Includes index
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| Contents
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Human capital, evolved -- Surveying the technology supermarket -- Establishing a governance model -- Embracing the social consumer -- In response to the social customer: social CRM -- Establishment of a measurement philosophy -- How to choose the right vendors, agencies, and technology partners -- Marketing investments in social media -- Creating a comprehensive social media strategic plan -- The rise of customer advocacy -- Ethical bribe: relevant content matters -- Showcasing two examples of a social business: EMC and Intel
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| Subject
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Internet marketing
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Management-- Social aspects
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Marketing-- Social aspects
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Online social networks
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Social responsibility of business
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5415.B6735 2012
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