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" Content is cash : "
Wendy Montes de Oca
| Document Type
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BL
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| Record Number
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702814
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| Doc. No
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b525003
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| Main Entry
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Montes de Oca, Wendy
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| Title & Author
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Content is cash : : leveraging great content and the web for increased traffic, sales, leads, and buzz /\ Wendy Montes de Oca
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| Edition Statement
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1st ed
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| Publication Statement
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Indianapolis, Ind. :: Que Pub.,, c2011
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| Page. NO
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xx, 219 p. :: ill. ;; 23 cm
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| ISBN
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0789741083
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: 9780789741080
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| Notes
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Includes index
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| Contents
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Content rules! -- Online content syndication : what you need to know -- The power of search : understanding search engine optmization for more effective content-based marketing efforts -- What came first? : the guerilla or the web? -- What is content? -- Learning and leveraging the SONAR content distribution model -- SEO for SONAR : how to get found by search engines -- SONAR in action : results and analytics -- Monetize the traffic : blueprint to building a site that leverages SONAR -- Your online marketing mix : dovetailing SONAR with other high-performing internet marketing tactics -- How to write great, free content (that gets read and passed around!) -- The best SONAR platforms : my personal list
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| Subject
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Internet marketing
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| Subject
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Marketing-- Computer programs
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| Subject
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Strategic planning-- Computer programs
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5415.1265.M658 2012
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