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" The global market : "
John Quelch, Rohit Deshpande, editors.
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BL
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| Record Number
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702947
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| Doc. No
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b525136
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| Title & Author
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The global market : : developing a strategy to manage across borders /\ John Quelch, Rohit Deshpande, editors.
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| Edition Statement
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1st ed.
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| Publication Statement
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San Francisco :: Jossey-Bass,, ©2004.
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| Series Statement
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The Jossey-Bass business & management series
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| Page. NO
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viii, 424 pages :: illustrations ;; 24 cm.
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| ISBN
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0787968579
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: 9780787968571
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| Bibliographies/Indexes
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Includes bibliographical references (pages 361-386) and index.
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| Contents
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Theodore Levitt's "The globalization of markets" : an evaluation after two decades / Richard S. Tedlow, Rawi Abdelal -- "The globalization of markets" : a retrospective with Theodore Levitt / Stephen A. Greyser -- "The globalization of markets" revisited : Japan after twenty years / Hirotaka Takeuchi -- Rooting marketing strategy in human universals / Luc Wathieu, Yu Liu, Gerald Zaltman -- Organizing multinational companies for collaborative advantage / Morten T. Hansen, Nitin Nohria -- Global standardization versus localization : a case study and a model / Pankaj Ghemawat -- It's a small world after all ... or is it? The state of globalization in the worldwide automotive industry / Nick Scheele -- Strategies for managing brand and product in international markets / Hans-Willi Schroiff, David J. Arnold -- Managing the global brand : a typology of consumer perceptions / Douglas B. Holt, John A. Quelch, Earl L. Taylor -- The globalization of marketing services / Martin Sorrell -- Cost economies in the global advertising and marketing services business / Alvin J. Silk, Ernst R. Berndt -- Managing global supply chains / Anath Raman, Noel Watson --Globalization of retailing / David E. Bell, Rajiv Lal, Walter Salmon -- The empire strikes flak : powerful companies and political backlash / Daniel Litvin -- Globalization and the poor / V. Kasturi Rangan, Arthur McCaffrey.
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| Subject
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Export marketing-- Management.
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Globalization.
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International business enterprises-- Marketing.
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| Dewey Classification
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658.8/4
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| Added Entry
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Deshpande, Rohit.
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Quelch, John A.
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