|
" Revolution in the mailbox : "
Mal Warwick
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
702952
|
| Doc. No
|
:
|
b525141
|
| Main Entry
|
:
|
Warwick, Mal
|
| Title & Author
|
:
|
Revolution in the mailbox : : your guide to successful direct mail fundraising /\ Mal Warwick
|
| Edition Statement
|
:
|
1st ed
|
| Publication Statement
|
:
|
San Francisco :: Jossey-Bass,, c2004
|
| Page. NO
|
:
|
xxvi, 325 p. :: ill. ;; 25 cm
|
| ISBN
|
:
|
0787964298 (alk. paper)
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references (p. 317) and index
|
| Contents
|
:
|
The strategic uses of direct mail -- Selecting your audience -- Preparing your test mailing -- Anatomy of a direct mail fundraising package -- Premiums and other involvement devices -- Building your donor base -- Maximizing donor value -- Annual giving and membership programs -- Monthly giving -- High-dollar annual giving clubs -- The many uses of the telephone -- Legacy giving -- Thank-yous, welcome packages, and cultivation mailings -- Mastering the new media mix -- Twelve trends for a new century -- The union of concerned scientists, 1999-2003
|
| Subject
|
:
|
Direct-mail fund raising
|
| Dewey Classification
|
:
|
658.15/224
|
| LC Classification
|
:
|
HV41.2.W3788 2004
|
|
|
:
|
HV41.2.W3788 2004
|
| |