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" Go figure! New directions in advertising rhetoric / "
Edward F. McQuarrie and Barbara J. Phillips, editors
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BL
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| Record Number
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703375
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| Doc. No
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b525564
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| Title & Author
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Go figure! New directions in advertising rhetoric /\ Edward F. McQuarrie and Barbara J. Phillips, editors
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| Publication Statement
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Armonk, N.Y. :: M.E. Sharpe,, c2008
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| Page. NO
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330 p. :: ill. ;; 24 cm
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| ISBN
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076561801X (cloth : alk. paper)
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: 0765621339 (electronic)
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: 9780765618016 (cloth : alk. paper)
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: 9780765621337 (electronic)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott
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| Subject
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Advertising-- Language
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Rhetoric
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Visual communication
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| Dewey Classification
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808/.066659
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| LC Classification
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P301.5.A38G6 2008
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P301.5.A38G6 2008
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| Added Entry
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McQuarrie, Edward F
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Phillips, Barbara J.,1966-
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