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" Social marketing for public health : "
edited By Hong Cheng, Philip Kotler, Nancy R. Lee
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BL
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| Record Number
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703478
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| Doc. No
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b525667
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| Title & Author
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Social marketing for public health : : global trends and success stories /\ edited By Hong Cheng, Philip Kotler, Nancy R. Lee
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| Publication Statement
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Sudbury, Mass. :: Jones and Bartlett,, [2011]
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, ©2011
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| Page. NO
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xxv, 422 pages :: illustrations ;; 23 cm
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| ISBN
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0763757977 (pbk.)
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: 9780763757977 (pbk.)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Social Marketing for Public Health / Hong Cheng, Philip Kotler and Nancy R. Lee -- Reducing Tobacco Use in the United States: A Public Health Success Story ... So Far / Nancy R. Lee -- Saskatchewan in Motion: A Community-Based, Provincewide Social Marketing Initiative in Canada to Promote Physical Activity / Francois Lagarde, Cathie Kryzanowski and James H. Mintz -- Love, Sex, and HIV/AIDS: Using Social Marketing to Redefine Gender Norms Among Mexican Youth / Ruth Massingill -- Tuberculosis: Keys to Success in Peru / Nancy R. Lee -- Increasing School Meal Uptake in a Deprived Region in England: Overcoming the Barriers / Rowena Merritt ... [et al.] -- Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy / Giuseppe Fattori, Paola Artoni and Marcello Tedeschi -- Establishing a Healthy Drinking Culture: Systembolaget-Alcohol Monopoly and Public Health in Sweden / Karin M. Ekstrom and Lena Hansson -- Creating a Commercial Market for Insecticide-Treated Mosquito Nets in Nigeria / Willard D. Shaw -- "Safe Water Saves Lives": Clean Drinking Water Reduces Diarrhea-Related Mortality in Madagascar / Steven W. Honeyman -- Socialism Meets Social Marketing: Jump-Starting the Commercial Contraceptive Market in the Former Soviet Republic of Kazakhstan / Donald Ruschman, Randi Thompson and Tatiana Stafford -- "Love Your Liver, Improve Your Health": A Hepatitis B Prevention and Educational Campaign in China / Hong Cheng, Jun Qiao and Huixin Zhang -- Integrated Corporate Social Initiatives in Japan: From Product Development to Healthcare Information / Morikazu Hirose -- Successful Contraceptive Social Marketing Attempts in India / Sameer Deshpande ... [et al.] -- Social Marketing Practices: Government and Private Partnerships in Controlling Diseases and Promoting a Healthy Lifestyle in Singapore / Kavita Karan -- Reducing Drink Driving Road Deaths: Integrating Communication and Social Policy Enforcement in Australia / Samantha Snitow and Linda Brennan
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| Subject
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Health promotion
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Public health
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Social marketing
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Health Promotion
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Public Health
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Social Marketing
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| Dewey Classification
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362.1068/8
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| LC Classification
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RA427.8.S625 2011
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| NLM classification
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2010 A-670
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WA 590S6783 2011
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| Added Entry
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Cheng, Hong,1958-
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Kotler, Philip
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Lee, Nancy,1945-
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