رکورد قبلیرکورد بعدی

" Strategic management for hospitality and tourism / "


Document Type : BL
Record Number : 703876
Doc. No : b526065
Main Entry : Okumus, Fevzi.
Title & Author : Strategic management for hospitality and tourism /\ Fevzi Okumus, Levent Altinay, Prakash Chathoth
Edition Statement : First edition
Publication Statement : Amsterdam ;Boston ;London :: Butterworth-Heinemann,, 2010
Page. NO : xiv, 333 pages :: illustrations, maps ;; 25 cm
ISBN : 075066522X (pbk.)
: : 9780750665223 (pbk.)
Bibliographies/Indexes : Includes bibliographical references and index
Abstract : "Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike other textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive or descriptive approach. It looks instead at the latest in strategic thinking and theories and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations."--BOOK JACKET
Subject : Hospitality industry-- Management.
Subject : Strategic planning.
Subject : Tourism-- Management.
Dewey Classification : ‭647.940684‬
LC Classification : ‭TX911.3.M27‬‭O38 2010‬
Added Entry : Altinay, Levent.
: Chathoth, Prakash.
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