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" The best digital marketing campaigns in the world : "
Damian Ryan and Calvin Jones
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BL
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| Record Number
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703972
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| Doc. No
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b526161
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| Main Entry
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Ryan, Damian
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| Title & Author
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The best digital marketing campaigns in the world : : mastering the art of customer engagement /\ Damian Ryan and Calvin Jones
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| Publication Statement
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London ;Philadelphia :: Kogan Page,, c2011
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| Page. NO
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vi, 210 p. ;; 22 cm
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| ISBN
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0749460628 (pbk.)
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: 0749460636
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: 9780749460624 (pbk.)
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: 9780749460631
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| Notes
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Includes index
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| Contents
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The rapid evolution of (digital) marketing -- Dockers 'pants dance' -- The truth about smart -- Doritos Hotel 626 -- Lynx Primal Instinct -- Rage against the Machine for Christmas number one -- Pizza Hut iPhone application -- The Photographic Adventures of Nick Turpin -- TurboTax Super Status -- The Spoonful -- In an Absolut world -- Wario Land 'Shake It' YouTube shake-up -- WALL-E -- The Best Job in the World -- Star Trek -- Shadow Napping -- The Ozometer -- Playing the City -- Lost in Space -- Online as it happens -- The Ephemeral Museum -- Pepsi Makes Your Day -- 12 cams create your rainbow -- World Malaria Day Twitter war -- Break the cycle -- Barack Obama 2008 presidential campaign: the 15 swing states -- Looking forward to a creative digital future
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| Subject
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Advertising campaigns, Case studies
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| Subject
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Internet marketing, Case studies
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| Subject
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Marketing-- Management
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| Subject
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Social media
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5415.1265.R92 2011
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HF5415.1265.R92 2011
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| Added Entry
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Jones, Calvin
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