|
" Bridging the culture gap : "
Penny Carté and Chris Fox
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
703993
|
| Doc. No
|
:
|
b526182
|
| Main Entry
|
:
|
Carté, Penny
|
| Title & Author
|
:
|
Bridging the culture gap : : a practical guide to international business communication /\ Penny Carté and Chris Fox
|
| Edition Statement
|
:
|
2nd ed
|
| Publication Statement
|
:
|
London ;Philadelphia :: Kogan Page,, 2008
|
| Page. NO
|
:
|
xiv, 202 p. ;; 24 cm
|
| ISBN
|
:
|
0749452749
|
|
|
:
|
: 9780749452742
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references (p. [191]-195) and index
|
| Contents
|
:
|
Interpreting the party line -- Knowing your place -- Knowing the limits -- Knowing the form -- Making presentations -- Making deals -- Making yourself understood in English -- Knowing yourself
|
| Abstract
|
:
|
As globalization continues to gather momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. The second edition of Bridging the Culture Gap is a distillation of many years' work and is based on the real-life business situations of the authors' international clients. Readers will learn how to interpret a company's "party line," communicate with style, get their message across, be sensitive to other cultures, and ultimately win the deal. This updated edition also includes a new chapter on making oneself understood in "offshore" English. Packed with cases, cultural awareness scales, communication tests and practical tips, this lively guide will help anyone of any nationality become a better communicator. Whether one's task is to give a presentation to a cross-cultural group or to negotiate with an overseas client, Bridging the Culture Gap will ensure that the reader has the cultural awareness to communicate the intended message.
|
| Subject
|
:
|
Business communication
|
| Subject
|
:
|
Business etiquette
|
| Subject
|
:
|
Intercultural communication
|
| Subject
|
:
|
National characteristics
|
| Added Entry
|
:
|
Fox, Chris J.,1973-
|
| |